Search engine optimization has very high rates of return on eCommerce websites. However, many business websites ignore SEO when creating their sites because SEO took a lot of effort and resources.
Therefore, most companies opt to use social media or paid advertisements, which can be conducive to business but demand continual work and a source of revenue.
eCommerce SEO is the practice of making your website more visible on the search engine results page (SERP) so that people will search for your products more readily. When people search for products that you offer, you want to rank highly to gain more traffic.
SEO for eCommerce is a complex field, and there are millions of online shops, so it’s not easy to make sure your website stands out from the crowd, but a bit of practice will increase your odds of visibility and also boost your number of organic leads and customers. Here are some of the important SEO tips that can be effective for building up your website:
Set up effective and useful keywords
To integrate a good SEO strategy into your website, it is imperative to make sure you select keywords that relate well to your business and your products or services. Take the time to do some thorough keyword research to seek out the ones that work for you.
Long-tail keywords might help out a great deal on particular niches wherein your rival companies aren’t already fighting over a place. Long Tail keywords can increase the amount of traffic to your niche site and help it increase conversions.
Present structured data on your business website
Many eCommerce sites have structured data markup, which helps search engines show more accurate results in product searches.
This will make it easier for customers to browse your products! Be sure to show your star rating, customer reviews, price, and availability to build customer confidence in your products.
Design your website according to the customer’s taste
While designing your site, keep the audience in mind. Make sure that your site is easy to navigate.
Bear in mind that too many images can cause your website to load slowly, which can negatively impact the SEO and your rankings. You also need to make sure images are optimised for your website and are loading quickly in order to reduce the risk of lower rankings/traffic as well as to improve the customer experience.
If your eCommerce website is designed well, you will be able to cut back on bounce rates and encourage users to browse alternative products even if they do not find what they want right away.
Ensure customer reviews appear on product pages
Reviews are valuable for quite a few different reasons. They provide social proof that enhances sales, adds credibility to your brand and products as well as ultimately helps your SEO content.
Reviews given on your website have the effect of adding more words to the corresponding page, which often include relevant keyword phrases that signal to Google what your website is about. They also allow you to implement schema markup, so your product’s star rating and the number of reviews are listed right on the search engine results page (SERP). This increases the chances your target audience will click through to your website.
Significance of video marketing for better ranking
Videos are a great medium to inform users about your eCommerce website as people love to watch videos. People relate to facial expressions, colors, music, and theme in the videos and feel connected to your website.
Another reason why every website must participate in video marketing is that it works, and is easier to absorb. Potential customers with little time will find it useful- this makes video advertising an effective strategy and is worth exploring.
Uplift your website with us!
As a matter of fact, eCommerce SEO is quite significant in order to boost a business website that sells products or services. That’s why it is important to implement such measures in order to boost your eCommerce website.
If you’re looking for some help regarding your eCommerce website, XCEL web design is here to rescue you. XCEL ecommerce web design agency has helped numerous businesses in expanding their audience.
To find out more about how XCEL Web Design can help with your eCommerce SEO strategy, just give us a call at 0800 4 969 969 to arrange a free, no-obligation consultation with one of our SEO experts
